Neo Plaza Announces Opening of a Pop-up Retail

Following fashion trends, Neo Plaza decided to open a Pop-Up store in the discount village.

Pop-Up is a temporary shop that is usually opened in the foyer of shopping centers in the form of an unusual container, van or converted bus, bicycle with a display case, etc.

Temporary stores are additional points of emotional, memorable contact of the brand with the target audience.

According to a Neo Plaza spokesperson, there will be surprises for visitors to the discount village every week. The new Pop-up Store will host:

• presentations of famous and novice designers of clothing, accessories and jewelry
• sales of goods from well-known world brands with discounts up to 80%
• launches of sales of new products from tenants of NEO PLAZA
• promotions from new NEO PLAZA partners.

It should be noted that there is a tendency to close traditional stores and to more active introduction of the format of temporary outlets in many developed countries.

And Cyprus is no exception!

This is due to the high business lease costs of retail space, capital renovation and interior design costs associated with the opening of classic stores. Expenses 'eat up' a significant portion of the profit and increase the payback period. Pop-Up retails help avoid all of these problems. Such a business model can function independently or be an addition to classic stores or online shopping.

The key feature of the Pop-Up Store concept is that the store opens for a predetermined short period of time from several hours to several months. Opening and closing dates are usually known well in advance. This helps to create significant informational resonance, increase the significance of the event and create a sense of urgency in consumers.

Often a Pop-Up store is more of a spectacular event than just a retail outlet. It can look like an unusual exhibition where you can have a good time, take cool photos and videos for social networks.

It is thanks to Pop-Up stores that there is a sharp surge in sales, new customers are attracted, and powerful PR is carried out.