Larnaca is rapidly transforming into one of Cyprus’s most attractive tourist destinations. According to Marios Poliviou, head of the Larnaca Hoteliers Association, more than 10 new hotels have opened in the city in recent years, another 10 have been fully renovated, and over 20 new hotel projects are currently under construction or in advanced planning stages.
These developments have not only doubled the city’s accommodation capacity but also significantly improved service quality, making Larnaca increasingly competitive with Limassol and Paphos. The city is establishing itself as a next-generation tourism hub, combining modern infrastructure, authentic atmosphere, and a well-developed transport network.
A new hotel landscape
Contemporary boutique hotels, international chains, and family-run establishments are emerging both in central Larnaca and along the Dhekelia coastal area, considered the heart of the city’s tourism industry. It is there that the largest resort complexes are located, achieving nearly 100% occupancy during the summer months. According to Poliviou, the goal for the coming years is to make this area vibrant even in winter, supported by new infrastructure projects and closer collaboration between the state and the private sector. Measures include expanding winter flight connectivity at Larnaca Airport and enhancing local entertainment, gastronomy, and leisure facilities.
A year-round destination
One of the city’s major achievements is that many Larnaca hotels now operate throughout the year. Thanks to its mild climate, improved logistics, and growing interest in cultural and gastronomic tourism, the city is steadily becoming an all-season destination. Hotels in the city center are particularly active, maintaining high occupancy due to events, business visits, and weekend tourism. This trend helps ensure stable employment and steady business income, even during the winter months.
New investments and flagship projects
Among the most anticipated openings is the fully renovated Palm Beach Resort, set to reopen in 2026, which will become one of the most prestigious hotels on Cyprus’s east coast.
In addition, dozens of other tourism and urban development projects are underway across the city, including boutique hotels, apartment complexes, and lifestyle resorts. Poliviou emphasized that growth in the hotel sector is crucial for the regional economy, as it creates new jobs, increases tax revenue, and stimulates related industries — from transportation to catering and entertainment.
Growth prospects and new markets
Larnaca’s main tourist arrivals currently come from the UK, Israel, Lebanon, Poland, and Germany, but the hospitality sector is actively working to expand its reach into Scandinavia, Central Europe, and the Middle East. With stable investor interest, municipal support, and ongoing infrastructure improvements, Larnaca is entering a new era of hotel development — solidifying its position as one of the most promising resorts in the Eastern Mediterranean.